As the accredited Local Visitor Economy Partnership for Hertfordshire, Visit Herts has launched a new five-year Destination Management Plan (DMP) to grow and support the visitor economy.
A Destination Management Plan (DMP) helps stakeholders to agree on a set of priorities and actions to grow and benefit from the local visitor economy. This plan sets out the current opportunities and challenges for Hertfordshire and sets out a shared vision for the destination over the next five years. It is a living document which has been designed to be flexible and position the county positively to capitalise on emerging opportunities.
The plan has been developed over six months drawing on in-depth insights and consultation with a wide range of local and industry partners.
As the nationally accredited Local Visitor Economy partnership (LVEP) for Hertfordshire, Visit Herts is the lead organisation for the delivery and monitoring of the DMP but it requires the support of a wide range of partners who are responsible for different aspects of the visitor experience or promotion of the destination.
This Destination Management Plan is shaped around four overarching objectives to address these challenges and grow the visitor economy by putting Hertfordshire in the spotlight; Place; Prosperity; Product; and People and Planet.
Under each of these objectives there are a set of clear and measurable priority actions which will ensure that the sector is in a strong position to build on our unique destination strengths, capitalise on emerging travel trends and build resilience to future threats. Underpinning this is our responsibility to grow our visitor economy in a sustainable way, enabling our communities and natural environment to thrive.
The plan is flexible and scalable helping us to steer collective resource and funding towards activity which will have the greatest impact over the next five years. It will also enable Visit Herts and our partners to more effectively apply sector intelligence to decision making, resulting in a greater return for our efforts.
The work to create this plan has been coordinated and overseen by Visit Herts in collaboration with the tourism industry across the county. This plan represents the county, reflects its vibrancy and ambition to grow.
We would like to thank all those who have taken part and supported this process.
If you have any questions about this Destination Management Plan, please get in touch.
For all general enquiries, please contact the team via email at enquiries@visitherts.co.uk